Superhero cinema has reached a new pinnacle. The trailer for Spider-Man: Brand New Day became the biggest movie trailer in history, crossing one billion views within four days of its March 17 release. This achievement, which belongs to Tom Holland’s fourth MCU appearance as Peter Parker, has no precedent in the history of film marketing.
Brand New Day is part of MCU Phase Six and arrives as a highly anticipated sequel to Spider-Man: No Way Home. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film depicts a Peter Parker who is truly alone — unknown to the world, including the people he loves most. The trailer captures his struggle and determination in a way that has moved audiences around the globe.
WaveMetrix data confirmed the trailer had accumulated 1.1 billion views by Tuesday. In the first 24 hours, it racked up 718.6 million views — a figure that broke Deadpool & Wolverine’s 365 million record, No Way Home’s 355.5 million mark, and GTA VI’s entertainment record of 475 million. The scale of these numbers is completely without precedent in the world of promotional film content.
For Sony Pictures and Marvel Studios, the trailer’s performance is a validation of years of careful storytelling and character development. The audience’s passionate response reflects not just excitement for this particular film, but a deep and abiding love for the character of Peter Parker and the actor who has made him his own. Brand New Day appears to be the culmination of a journey that audiences desperately want to see through to completion.
The film stars Tom Holland alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It opens worldwide on July 31 and releases in India in six languages including English, Hindi, Tamil, Telugu, Kannada, and Malayalam. The $1.9 billion total of No Way Home may well be just the starting point for Brand New Day’s box office ambitions.